How to become an SEO expert in Vancouver? A step by step guide


Are you looking to change careers and get into digital marketing? Are you looking to expand your skill set and become a marketing consultant? Or are you trying to expand your knowledge and apply digital marketing to your own business? Where ever you are in your career path, if you are looking to gain a very high income skill and have the ability to apply it to those who are in need of this skill s ...


Ultimate guide to mastering local SEO and growing a profitable business in Vancouver


If you own a business in Vancouver and you are struggling to position your brand high on search this blog post is for you. If you want to become an SEO expert in Vancouver and not sure how to get started, this blog will address those concerns. If you are someone who owns a website, you are struggling to write content and reach your target audience, this blog is a must read.   Irrespective of the ...


Why your product is really not important


Organizations take products too seriously and sales are expected to flog them. They think products convey value and stress features, cool technology and price as the reasons why people should buy. The product - centric strategy is flawed  Products don't make companies or sales organizations great. In a marketplace where benchmarking and best practices are relied on as the main vehicle of innova ...


Why You Need To Increase Your Page Speed


So you’re proud of your website. The design is awesome, the graphics are great, and the content is compelling. On the surface, your website has it all. Then you try to access any of its pages, and they take forever to load.  When visitors have to wait a long time for any of your site’s pages to load, don’t expect them to wait around. In a world where just about everyone has shorter-than-usu ...


How to start your business with excellent service


If you are trying to launch your startup, you have other priorities to consider than creating a positive service experience for potential customers.Attracting interest in your idea, searching for investors and filing any required patents occupy most of your time at the get-go. Thinking about creating a customer service culture doesn't command much attention, if any at all.But it should.Wrapped ar ...


Blogging made easy - Ultimate guide to writing blogs, people want to read and search engines want to rank


Are you looking to start blogging? Are you frustrated, when you write blogs, no one is reading it? You want your blogs to rank high on search engines, attract 1000's of visitors, and grow your revenue. But your blog does not even show up on any search result? What are you doing wrong? You believe you are writing great content, but the results and analytics show otherwise. If blogging frustrates yo ...


How to successfully launch an amazing career


It's kind of confusing really. You spend a number of years at school learning a subject, getting good marks and you expect to land a good job and start a rewarding career.But more often than not, it doesn't happen that way. And the problem is that school provides you with knowledge but doesn’t spend enough time teaching how to leverage it in the real world.It doesn't teach you how to compete fo ...


Marketing bundles are disgusting like dirty martinis


I love martinis but please keep them clean and uncontaminated by dirty fluids that violate the clear pristine gin and vermouth mixture. I don’t mind if you put 4 symmetrically organized olives on a skewer in it because they are gone before any real contamination can occur — I love olives but hate the juice.I feel the same way about bundling and the way it is practised in the marketing world to ...


This is what happens when an organization is the same as others


BE DiFFERENT or be dead.The implication is that if you're NOT DiFFERENT, sooner or later you will be irrelevant and you will "die".Sameness kills.The path to organizational death is predictable.Sales revenue declines because the value proposition of the organization is limp it has no distinctive substance. People stop buying because the company's offerings are no longer relevant; they no longer ...


Your startup will fail miserably unless you do one thing


Chances are, your new business venture will fail; your brilliant new idea will never see the light of day.  That's a fact. Over half of all startups don't make it beyond 5 years if they get off the ground at all.Think about it. Stew over it. Worry about it and lose sleep over it because this statistic alone should be the motivating fact that drives entrepreneurs to try and beat the odds of failu ...