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Why feeble boilerplates can be disastrous

This is how being the same is deadly

This is why being the ONLY one easily wins

Why your right idea may never see the light of day

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Why feeble boilerplates can be disastrous

Why-feeble-boilerplates-can-be-disastrous

How many people go to Google to find a template to follow for something? It could be for a résumé, a business plan, a job application or a flowchart for anything.Any common requirement that can be programmed and replicated ends up in some sort of template format and made available for everyone to use.Boilerplates make it easy for the person using it (follow the format; don’t think; stay within ...

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This is how being the same is deadly

This-is-how-being-the-same-is-deadly

BE DiFFERENT or be dead.The implication is that if your organization is not different, sooner or later it will be irrelevant and it will die.Sameness kills.The path to organizational death is predictable when you look like everyone else.Sales revenue decline because the value proposition of your organization is limp it has no distinctive substance and potential customers can’t figure out why th ...

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This is why being the ONLY one easily wins

This-is-why-being-the-ONLY-one-easily-wins

Competitive claims made by organizations today lack creativity, imagination and truth.Most differentiation statements advocated by organizations and intended to convince us involve words like “best”, “number one”, “leader”, “fastest growing”, “most” and “highest quality” to assert their distinguishable characteristics vis-a-vis their competition.The usual clap trapThese are ...

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Why your right idea may never see the light of day

Why-your-right-idea-may-never-see-the-light-of-day

How many times have you heard someone say “right idea!” when there is an execution blip that nullifies success and an otherwise brilliant notion bites the dust.  You hear it in kids’ sports all the time, particularly soccer, where a plan to pass the ball to a mate is intercepted by an opposition player. The right intent was there but execution fell short of an awesome outcome. “Right ide ...

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What happens when you have a frontline culture?

What-happens-when-you-have-a-frontline-culture?

Fast forward — people on the frontline make you successful because strategies that work consistently well involve doing stuff for people WITH people (technology can support, but will never be the complete solution).Ok. Now the narrative.Every organization is looking for the ingredient that will give them a competitive advantage; make them standout among their competitors.Common competitive strat ...

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Ultimate guide to a perfect SEO Campaign in Vancouver - 6 month plan to rank high and dominate

Ultimate-guide-to-a-perfect-SEO-Campaign-in-Vancouver---6-month-plan-to-rank-high-and-dominate

If you are in a hurry and you want to rank your business high on search organically, dominate your competition, get more leads, looking for a proven plan to help you out, this blog post is for you. If you are time bounded, have a limited budget, wiling to put in the effort for the next 6 months or more, this blog will help you strategize accordingly. If you do not want to pay for paid advertisemen ...

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Ultimate guide to website maintenance - How to attract more leads and generate sales

Ultimate-guide-to-website-maintenance---How-to-attract-more-leads-and-generate-sales

Why is website maintenance important? Why do you need it? What purpose does it serve? How much should I pay for maintenance? Should I maintain my website myself?  How much time should I invest in website maintenance? Does it make sense to even hire someone? I have a low budget and do not want to spend too much, how do I get my site to work efficiently with minimum cost and maximum return?If you h ...

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Is your customer service brilliant or really disgusting?

Is-your-customer-service-brilliant-or-really-disgusting?

Providing superlative service should be a top priority of any young organization, yet few give it the attention that it deserves, and those that do generally don’t deliver it to their new-found customers. In fact in my experience, the majority of businesses hover between providing mediocre service to downright terrible service.  Why do the words (of wanting to exceed the customer’s expectati ...

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How to plan your content roadmap and boost your SEO in Vancouver

How-to-plan-your-content-roadmap-and-boost-your-SEO-in-Vancouver

If you are looking to promote your brand using blogging, content marketing and rank above your competition on search this blog will help you plan accordingly. If you have already been producing content regularly but having a hard time figuring out how it all connects to the overall marketing of your brand, this blog will help you with insights, techniques, mindset and tactics that will guide you t ...

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20 things to lookout when selecting the best SEO service in Vancouver

20-things-to-lookout-when-selecting-the-best-SEO-service-in-Vancouver

If you run a business in Vancouver or you are looking for someone to help you with digital marketing this blog post is for you. If you need to work with a marketing team have greater visibility either through search or social media this post is a must read. Where ever you are in your business journey if you want to rank high on search and dominate your competition you will need expert help. If you ...

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