Marketing made easy - Ultimate guide to making your business more marketable and profitable


Hey readers! Quick notes before we jump in.    This is a post I have been wanting to write for some time. The way I understand the word marketing, I think business, sales, entrepreneur, products and brands. For e.g. Coca-Cola, Pepsi, Apple, Tesla. After running an actual business (ANTSAND), studying and applying marketing, I realized marketing is more than what meets the eye.  Who is this pos ...


5 things I did to have a winning career


How do successful people do it?  It’s not luck or serendipity. Successful people generally do not fall into a bucket of poop and consistently come out smelling like a rose; it might occur occasionally but that’s about it.People who are consistently on the top of their game and who outrun everyone else have a deliberate game plan to do it; a game plan that is focused on creating and unleashi ...


This is what happens when sales doesn’t change


Adapt or die —we have seen this consequence play out for centuries.Now it’s time for sales to pay attention.Old school traditional sales has outlived its usefulness.It no longer works.If sales is to maintain relevance in today’s world, a transformation of the way it is practiced is required. Not just incremental change, but a completely new approach.  Blowing up the old model; building a ...


7 proven ways to stay in the lead


A competitive advantage is hard enough to create; it's even more difficult to keep.It's inevitable. Once you carve out your uniqueness in the market, the "competitive hordes" see it and copy what they like.Everyone loves benchmarking the best, so once you step out and lead the pack, expect others to dissect what you've done and pick out their favourite morsel.There is no preventing this. It's one ...


39+ mental tools I use, to make better decisions


Are you looking to start a company, make a drastic change in your life or are stepping into the unknown? There are forces of nature that are there to help and guide you if you look for them. It can get scary, fearful, and very daunting. As a result, I have compiled a list of things that will guide me even in the darkest moments of life and business.   This is a list of belief that I use as a com ...


5 surprising ways to ignore your competitors


There is too much talk about the competition. How to build a competitive strategy, tips for analyzing your competition, how to attain a cost leadership position against your competitors and how to out-sell them pervade the thinking of most business people.Barriers to competitive entry misses the point  The underlying strategy is to build barriers to competitive entry; erect a massive wall to pr ...


What is the difference between terrible and amazing service?


Providing superlative customer service is the holy grail of many organizations, yet few actually achieve it.     In fact in my experience, the majority of businesses hover between providing mediocre service to downright terrible service. Why do the words (of wanting to exceed the customer’s expectations with dazzling service) and music (of actually delivering mind-blowing service) not match? ...


Startups: is your product actually important?


To the entrepreneur the product is the center of their universe. It’s the manifestation of their new idea they hope will change the world in some BIG way.They have a fundamental belief that their product satisfies some compelling purpose and they stress attributes such as features, cool technology and price as the reasons why people should buy it.  A strategic game plan for a startup business ...


Successful startups have an amazing focus on sales


As a startup leader, what emphasis do you put on your sales effort?  The world of sales is complicated and noisy. Customers demand, competitors attack and pundits natter.There are too many messages “splashed and sprayed” at the market through too many channels; this relentless and constant bombardment is distracting and often gets in the way of people deciding who to do business with. Criti ...


Amazing salespeople are sick and tired of selling


Many sales pundits define 7 stages of the sales cycle, with closing a deal being defined as the end of the cycle.To most salespeople "the close" represents the welcomed end to a time consuming and laborious effort to get the client to buy. It is a time to get paid, take a deep breath, relax and move on to the next challenge.The close has its roots in our culture. A culture where we are taught in s ...