10 proven sales tips to make your startup successful

10-proven-sales-tips-to-make-your-startup-successful-

As is often talked about, over half of startups fail within the first five years, and I believe one of the contributing factors is the lack of an effective sales approach.Effective sales, however, is not achieved by doing only one thing. There's no hail mary pass or silver bullet that will establish you as a “sales wonder” and ensure your startup defies the odds of success.But these tactics wo ...

0 Comments

How to kill your startup in 6 easy ways

How-to-kill-your-startup-in-6-easy-ways-

Got an idea you think can make you lots of money? Good. Chalk one up to you for coming up an innovative thought. But the real challenge you have is to figure out how to monetize it. If you can't get people to buy it, your idea is wasted.Here are 6 mistakes entrepreneurs absolutely must avoid:1. Not determining how your idea is different than your competition.Ultimate success will be determined by ...

0 Comments

How to make your startup absolutely amazing

How-to-make-your-startup-absolutely-amazing-

So you have a cool idea that you think people will love. You think it will make you a ton of money. How do you go about it?The first thing to understand is that odds are not in your favour; most new businesses don’t make it. So if you’re prepared to go down this road, you’d better realize that a casual approach won’t work. If you’re not prepared to be mindlessly focused and invest your ...

0 Comments

How can you make your competitive advantage last forever?

How-can-you-make-your-competitive-advantage-last-forever?

Successful competitive differentiation doesn't happen at the 50,000' level; separating yourself from your competition "in the clouds" is aspirational at best. It makes you feel good to have the objective, but little happens to turn it into a reality.Why is successful competitive differentiation difficult to achieve?Attention and focus need to be applied to the specific performance drivers of diff ...

0 Comments

How to be a winning startup

How-to-be-a-winning-startup

You have come up with a great idea that you believe will capture the hearts and minds of people.  You have laboured for months and maybe years making sure your product or service concept works; the technology is sound and consistently stable. You have now arrived at the point where you need to morph your idea into a business. More specifically your challenge is to turn your innovative idea into ...

0 Comments

The best bet is to invest in the customers you have

-The-best-bet-is-to-invest-in-the-customers-you-have

If you accept the proposition that anyone who is willing to pay you for a good or service is worth paying attention to, then any customer is good your business. Right?Maybe not.Some customers produce revenue for you, but the emotional and financial costs you incur to generate it are unreasonable.Some customers are more of a hindrance than an asset.These are low or "no value" customers who should ...

3 Comments

How to not make your startup unique and special

-How-to-not-make-your-startup-unique-and-special

If you want your startup to be like others and avoid being special, unique and remarkable, practice these five things.1. Copy what others are doing with the hope that what they do will work for you. Most startup organizations are into benchmarking. They search for best practices and try to match best of breed. All this does for your startup is make it like other organizations; yours joins the cro ...

0 Comments

This is what happens when people have genuine emotion

This-is-what-happens-when-people-have-genuine-emotion

There IS a secret ingredient to mixing up a brew of remarkable customer experiences. And it's not just about your service strategy.And it's not just about the theory of customer behaviour.And it's not about "smile training" and how to overcome objections.So much is being written about how to build an effective customer experience strategy. In fact, advice and direction is raining down on organiz ...

0 Comments

Why should you say NO! to the crap you produce?

Why-should-you-say-NO!-to-the-crap-you-produce?

If your new strategy development process does not deal with the CRAP you need to eliminate, it will surely fail.There is no way you can renew your strategic direction, target new customers and re-vector your competitive claim if you continue to do things that were part of your old plan. You simply do not have sufficient resources and bandwidth to do it all, and even if you did, the past will crea ...

0 Comments

What happens when you get sales fast and easy?

What-happens-when-you-get-sales-fast-and-easy?

Traditional strategic planning methodology is all screwed up.  First, it is woefully inadequate in terms of creating unique competitive advantage. The tools to define how one organization is different from their competition in a remarkable way are not provided to strategy developers.In fact the question is never asked. The conversation is replete with how to gain a market advantage but it never e ...

0 Comments