The perfect business plan for small business


Written by Roy OsingEvery small business leader is busy working IN their business; they don't necessarily spend enough time working ON their business.They are consumed by day-to-day priorities and crises and have little time and energy left to develop a strategy for their business. In addition, developing a strategic plan is often viewed as an expensive, complicated and time consuming act ...


CASE STUDY: Justin West Coaching | Learn How To Blog The Surfers Way


Co-Authored: Anthony ShivakumarIn this case study, we will be conducting an analysis of Justin West’s coaching blog: Justin is a pro surfing coach based in the Portuguese Algarve who recently reached out to us to develop a CASE STUDY, to help build his community of followers to expand Justin West Coaching’s revenue opportunities.In the pro surfing coach business, cr ...


Why Car Brands In India Need To Get Their Communication Strategies Right!


The role that the communication strategy plays for a car brand is of increasing importance in today's day and age. If you were to rewind back to 20 - 25 years ago, brands only had the option of advertising on television, placing a radio ad or a jingle or publishing a nice big advertisement in a newspaper and magazine. The internet was at a nascent stage and nobody really knew where it would go at ...


If you want to be successful, resist the urge to run with the herd


Written by Roy Osing Fuelled by the Internet and technological innovation, competition in every sector is intensifying with blazing speed.You would think that in the face of relentless competitive pressure, organizations would get more proficient at carving out a differentiated position in their market, creating a value proposition that is crystal clear and unique. But it's not happening. ...


Case Study: Mikael Syding - How did the European hedge fund manager of the decade build a popular blog?


Mikael Syding is a crazy guy. He was the European hedge fund manager of the decade. Now he's turned his efforts to writing a popular self-improvement blog based on his unique perspective from a background in "finance, technology, health, psychology, philosophy, and personal development". His list of recommended books is very interesting. His views are unique. That's a huge driver for what makes hi ...


Case Study - 'Wait But Why' : How did Tim Urban get to interview Elon Musk?


I first found out about 'Wait But Why' during a reading spree trying to learn all I could about Elon Musk. I was surprised when I found out 'Wait but Why' got to interview him AND wrote a whole ebook about it. Actually let me get that straight (for Tim Urban's benefit), Elon Musk's rep called and asked Tim if he was interested in writing about Elon Musk! Reading the whole series of posts kept me u ...


Case Study 'Mark Manson' - Do you want to be a bestselling author, blogger and internet entrepreneur?


I have heard of Mark Manson numerous times from various sources. A few years ago I saw his book or work on amazon and other places online. Around the same time, my colleague from office had mentioned reading a book called "Models: Attract Women through honesty" as it helped him find a GF. I never really bothered about looking into this guy. Recently, I once again stumbled across this guy reading ...


Case Study 'Blacksburgbelle' - I am struggling to start a creative online business? Where should I start?


In this case study, we are going to study .  I came to know of her blog through Creativelive has some amazing video tutorials on various subjects. The teachers are very knowledgeable. So after scanning through the site and seeing what tutorials might interest me, "building a successful creative blog with April bowles-olin" caught my attention. Immediate ...


Case Study 'Wpcurve' - Does your blog have these 5 key elements?


Are you struggling to get traffic, gain a fan following and make conversions? Many of us bloggers want to blog, but some fail to get traffic or get a following or maybe even fail to blog at all.  I want to breakdown a few successful blogs and see what makes them successful. In this article, I will be breaking down  as I have been following them for a while now. They have a ...


Blog Review: Ed Latimore's Mind and Fist


This is his opening header: "My name is Ed Latimore. I'm a writer, physicist, and a professional heavyweight boxer from the steel city."That is one of the most compelling headers I've ever seen on a blog. Why does it work so well? Because you don't expect someone to be able to do all three. This juxtaposition automatically makes him seem like a very inte ...