Roy Osing
21 Aug 2017

This what happens when you plan way too much

We spend far too much time planning what we intend to do as an organization and not enough time figuring out how we will get there. 

The challenge is expressed a number of ways but I think Peter Drucker nailed it when he said "The biggest challenge for most businesses is executing well - not devising helium-filled plans for reaching the next level."

How true. But this has been said over and over forever it seems yet organizations toil on believing the essence of their strategy will "deliver them from evil". 

The fact is it won't, and unless execution gets recognition as the true driver of success we will continue to witness the demise of businesses.

Results are a function of execution and that requires a disproportionate amount of time be spent on this element of the strategic planning process. 
Spend 20% of your time to determining the essence of your plan and 80% of your time on the detailed implementation plan - who needs to do what by when to breathe life into what you want to achieve. 

Sooner or later your brave idea must degenerate into a number of crude deeds. Make it a cultural change objective.

Assign a Strategy Hawk to lead the execution process. 
Select the most senior person with the most tenacity and currency in your organization to do the job. 
Make it the most important item in his or her performance plan and hold them accountable to deliver the results expected. 

And communicate openly and regularly on progress made. execution heroes - find them and recognize them. Hold them up to the rest of the organization as examples to be aspired to.

Get your plan "just about right" and execute it with tenacity and perseverance through the hearts and souls of turned-on people. 

That's winning. 

That's change leadership.

Roy Osing (@royosing) is a former President and CMO with over 33 years of leadership experience covering all the major business functions including business strategy, marketing, sales, customer service and people development. He is a blogger, content marketer, educator, coach, adviser and the author of the book series Be Different or Be Dead.


Next Story