Helping businesses grow online
Pen, paper and then Microsoft Word 😏 https://t.co/zD2ImtRjFG— J.K. Rowling (@jk_rowling) January 30, 2018
Pen, paper and then Microsoft Word 😏 https://t.co/zD2ImtRjFG
The desk where J.K. Rowling finished writing Harry Potter and the Deathly Hallows.
Deep Work by Cal Newport, published January 2016
A Simple log to keep track of my hourly/ half-hourly activities
Attention - First get the readers attention
Interest - Second, get the reader interested
Desire - Third, make them desire what you are writing about
Action - Compel the reader to take whatever action is needed to get whatever it is you are selling.
Let me explain each of these four formula elements in detail.
Attention comes first. Naturally, you should get your readers attention before your readers become interested in your blog article and desires your offer. Getting attention is CRUCIAL. If you do not get get the readers attention, your blog will never be read. That is why at ANTSAND, we emphasis on making the blog different, look good, load fast, filled with pictures, keep the blog clean and make the blog very friendly to read. All these elements attracts the reader. A great headline is also an attention grabber.
You must get the right kind of attention. If your headline grabs the users attention, but your blog article is irrelevant to the headline, your reader will be insulted and angry and probably will never trust your blog. So always remember that your attention grabber needs to be relevant. It needs to tie in naturally to your blog.
Next, we need to make the reader interested. You can make your blog readers interested by showing them results they will get if they read your blog. The results you promise in your blog, should be results your readers want. This is one way to get them interested. Another way to grab your users interest, is to build curiosity and tell the readers how you plan to answer such curiosity. Curiosity gets
Desire - To arouse the desire of your readers, your blog must describe benefits, results, aspiration, motivation, stimulate your readers intellectually and give them a reason to believe your blog. Mention resources used to prove a point and why you believe it will help your readers. Make them want to trust you, like you, love you, feel engaged and put your on a pedestal.
Action - Finally, make your blog action driven. Give your readers an option to take action when they finished reading your blog. Be it to subscribe to your blogs, psot a comment, share your blog or take them to your sales funnel.
Another formula we use at ANTSAND which is similar to AIDA
There are various ways in which you can curate your blog. you can add
Anthony has a Master Degree in Electrical and Computer Engineering. He has worked in major software firms for the past 15 years and currently runs his own software and marketing company.
He continues to write articles related to marketing, programming, sales and growth hacking.
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