Competitive claims made by organizations today lack creativity, imagination and truth.Most differentiation statements advocated by organizations and intended to convince us involve words like “best”, “number one”, “leader”, “fastest growing”, “most” and “highest quality” to assert their distinguishable characteristics vis-a-vis their competition.The usual clap trapThese are

How many times have you heard someone say “right idea!” when there is an execution blip that nullifies success and an otherwise brilliant notion bites the dust.  You hear it in kids’ sports all the time, particularly soccer, where a plan to pass the ball to a mate is intercepted by an opposition player. The right intent was there but execution fell short of an awesome outcome. “Right ide

Fast forward — people on the frontline make you successful because strategies that work consistently well involve doing stuff for people WITH people (technology can support, but will never be the complete solution).Ok. Now the narrative.Every organization is looking for the ingredient that will give them a competitive advantage; make them standout among their competitors.Common competitive strat

If you are in a hurry and you want to rank your business high on search organically, dominate your competition, get more leads, looking for a proven plan to help you out, this blog post is for you. If you are time bounded, have a limited budget, wiling to put in the effort for the next 6 months or more, this blog will help you strategize accordingly. If you do not want to pay for paid advertisemen

Why is website maintenance important? Why do you need it? What purpose does it serve? How much should I pay for maintenance? Should I maintain my website myself?  How much time should I invest in website maintenance? Does it make sense to even hire someone? I have a low budget and do not want to spend too much, how do I get my site to work efficiently with minimum cost and maximum return?If you h

Providing superlative service should be a top priority of any young organization, yet few give it the attention that it deserves, and those that do generally don’t deliver it to their new-found customers. In fact in my experience, the majority of businesses hover between providing mediocre service to downright terrible service.  Why do the words (of wanting to exceed the customer’s expectati