I love martinis but please keep them clean and uncontaminated by dirty fluids that violate the clear pristine gin and vermouth mixture. I don’t mind if you put 4 symmetrically organized olives on a skewer in it because they are gone before any real contamination can occur — I love olives but hate the juice.I feel the same way about bundling and the way it is practised in the marketing world to

BE DiFFERENT or be dead.The implication is that if you're NOT DiFFERENT, sooner or later you will be irrelevant and you will "die".Sameness kills.The path to organizational death is predictable.Sales revenue declines because the value proposition of the organization is limp it has no distinctive substance. People stop buying because the company's offerings are no longer relevant; they no longer

Chances are, your new business venture will fail; your brilliant new idea will never see the light of day.  That's a fact. Over half of all startups don't make it beyond 5 years if they get off the ground at all.Think about it. Stew over it. Worry about it and lose sleep over it because this statistic alone should be the motivating fact that drives entrepreneurs to try and beat the odds of failu

Hey readers! Quick notes before we jump in.    This is a post I have been wanting to write for some time. The way I understand the word marketing, I think business, sales, entrepreneur, products and brands. For e.g. Coca-Cola, Pepsi, Apple, Tesla. After running an actual business (ANTSAND), studying and applying marketing, I realized marketing is more than what meets the eye.  Who is this pos

How do successful people do it?  It’s not luck or serendipity. Successful people generally do not fall into a bucket of poop and consistently come out smelling like a rose; it might occur occasionally but that’s about it.People who are consistently on the top of their game and who outrun everyone else have a deliberate game plan to do it; a game plan that is focused on creating and unleashi

Adapt or die —we have seen this consequence play out for centuries.Now it’s time for sales to pay attention.Old school traditional sales has outlived its usefulness.It no longer works.If sales is to maintain relevance in today’s world, a transformation of the way it is practiced is required. Not just incremental change, but a completely new approach.  Blowing up the old model; building a