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Weekly indepth writeups on starting a 'SaaS' company

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2 simple reasons most new businesses fail

ROY OSINGSome say 9 out of 10 new businesses fail. Others say 50% will not make it 5 years. Ignore the precision of the numbers and you are left with the inescapable conclusion that when you start a business there is a very good chance you will fail.Why is the mortality rate so high for startups?These four explanations are typically used to explain failure.a) They don't have sufficient financial

How do you stay organized?

ROY OSINGSo many things to do.So many people to satisfy.So many demands on your time.So many distractions.In this milieu you can stay organized only if you START organized.These are 5 critical steps to get you going on the right track.1. Understand the objectives you've been asked to achieve. If they are vague ask for clarification. Don't assume what they mean if you are uncertain.Chasing unclea

Why should I do business with you?

ROY OSINGHow do you answer the question "Why should I do business with you given the number of other suppliers I have to choose from?"This is the killer question for all marketers.In today's noisy world with every organization shouting out why they should be chosen, the marketer needs to determine how to get their products, services and solutions noticed in the milieu. They need to claim a

Don't sweat the competition

WRITTEN BY ROY OSINGWhy is there so much talk about the competition? How to build a competitive strategy, tips for analyzing your competition, how to attain a cost leadership position against your competitors and how to out-do your competitors pervade the thinking of most business people.The underlying strategic intent is to build barriers to competitive entry; erect a massive wall to p

How a leader can unleash innovation in their organization

WRITTEN BY ROY OSINGPeople are taught to be cautious and to make decisions based on thorough and rigorous analysis. To get it "perfect".As a result the process tends to be long and arduous and faces numerous levels of scrutiny before a decision is finally reached. Paralysis by analysis often sets in and the momentum of the organization continues.Nothing changes.In addition, people are taug

13 things I learnt after doing the 10-week wim-hof method

Do you get a migraine or sinus and loose a full days’ worth of productivity? You think yoga is for old people or it is too boring to do it? You tried meditation, and think you are better off going to sleep than sitting like a fool? Or even the thought of cold showers frightens you, why would anyone do it?     Let me tell you a little about myself. I have lived with headaches like a migraine


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