A blog on Growth Hacking

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LATEST FROM THE BLOG

5 reasons you don’t want to be like the next guy

If you’re like the next guy, you have some serious thinking to do. There may be pressure to fit in and conform with others, but the consequences can be deadly; it’s simply not the place to be if you are looking for a successful and rewarding career.When you are ok with blending in with the person next to you are committing the following mortal sins.You become wallpaperWallpaper is background;

5 proven ways to make your strategy amazing

There is still no reason why such evaluation should take place. Perhaps it is to help each individual know how others perceive them. May be it is a fun exercise to do. Some of the reviews might be biased and not accurate. Hard to say. Irrespective what the outcome is, collecting data will always give new insights. And the end of the review my goal is to have answers to the below questions.What mak

Why feeble boilerplates can be disastrous

How many people go to Google to find a template to follow for something? It could be for a résumé, a business plan, a job application or a flowchart for anything.Any common requirement that can be programmed and replicated ends up in some sort of template format and made available for everyone to use.Boilerplates make it easy for the person using it (follow the format; don’t think; stay within

This is how being the same is deadly

BE DiFFERENT or be dead.The implication is that if your organization is not different, sooner or later it will be irrelevant and it will die.Sameness kills.The path to organizational death is predictable when you look like everyone else.Sales revenue decline because the value proposition of your organization is limp it has no distinctive substance and potential customers can’t figure out why th

This is why being the ONLY one easily wins

Competitive claims made by organizations today lack creativity, imagination and truth.Most differentiation statements advocated by organizations and intended to convince us involve words like “best”, “number one”, “leader”, “fastest growing”, “most” and “highest quality” to assert their distinguishable characteristics vis-a-vis their competition.The usual clap trapThese are

Why your right idea may never see the light of day

How many times have you heard someone say “right idea!” when there is an execution blip that nullifies success and an otherwise brilliant notion bites the dust.  You hear it in kids’ sports all the time, particularly soccer, where a plan to pass the ball to a mate is intercepted by an opposition player. The right intent was there but execution fell short of an awesome outcome. “Right ide

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