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10 proven sales tips to make your startup successful

As is often talked about, over half of startups fail within the first five years, and I believe one of the contributing factors is the lack of an effective sales approach.Effective sales, however, is not achieved by doing only one thing. There's no hail mary pass or silver bullet that will establish you as a “sales wonder” and ensure your startup defies the odds of success.But these tactics wo

How to kill your startup in 6 easy ways

Got an idea you think can make you lots of money? Good. Chalk one up to you for coming up an innovative thought. But the real challenge you have is to figure out how to monetize it. If you can't get people to buy it, your idea is wasted.Here are 6 mistakes entrepreneurs absolutely must avoid:1. Not determining how your idea is different than your competition.Ultimate success will be determined by

How to make your startup absolutely amazing

So you have a cool idea that you think people will love. You think it will make you a ton of money. How do you go about it?The first thing to understand is that odds are not in your favour; most new businesses don’t make it. So if you’re prepared to go down this road, you’d better realize that a casual approach won’t work. If you’re not prepared to be mindlessly focused and invest your

How can you make your competitive advantage last forever?

Successful competitive differentiation doesn't happen at the 50,000' level; separating yourself from your competition "in the clouds" is aspirational at best. It makes you feel good to have the objective, but little happens to turn it into a reality.Why is successful competitive differentiation difficult to achieve?Attention and focus need to be applied to the specific performance drivers of diff

How to be a winning startup

You have come up with a great idea that you believe will capture the hearts and minds of people.  You have laboured for months and maybe years making sure your product or service concept works; the technology is sound and consistently stable. You have now arrived at the point where you need to morph your idea into a business. More specifically your challenge is to turn your innovative idea into

The best bet is to invest in the customers you have

If you accept the proposition that anyone who is willing to pay you for a good or service is worth paying attention to, then any customer is good your business. Right?Maybe not.Some customers produce revenue for you, but the emotional and financial costs you incur to generate it are unreasonable.Some customers are more of a hindrance than an asset.These are low or "no value" customers who should

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