Are you looking to start blogging? Are you frustrated, when you write blogs, no one is reading it? You want your blogs to rank high on search engines, attract 1000's of visitors, and grow your revenue. But your blog does not even show up on any search result? What are you doing wrong? You believe you are writing great content, but the results and analytics show otherwise. If blogging frustrates yo

It's kind of confusing really. You spend a number of years at school learning a subject, getting good marks and you expect to land a good job and start a rewarding career.But more often than not, it doesn't happen that way. And the problem is that school provides you with knowledge but doesn’t spend enough time teaching how to leverage it in the real world.It doesn't teach you how to compete fo

I love martinis but please keep them clean and uncontaminated by dirty fluids that violate the clear pristine gin and vermouth mixture. I don’t mind if you put 4 symmetrically organized olives on a skewer in it because they are gone before any real contamination can occur — I love olives but hate the juice.I feel the same way about bundling and the way it is practised in the marketing world to

BE DiFFERENT or be dead.The implication is that if you're NOT DiFFERENT, sooner or later you will be irrelevant and you will "die".Sameness kills.The path to organizational death is predictable.Sales revenue declines because the value proposition of the organization is limp it has no distinctive substance. People stop buying because the company's offerings are no longer relevant; they no longer

Chances are, your new business venture will fail; your brilliant new idea will never see the light of day.  That's a fact. Over half of all startups don't make it beyond 5 years if they get off the ground at all.Think about it. Stew over it. Worry about it and lose sleep over it because this statistic alone should be the motivating fact that drives entrepreneurs to try and beat the odds of failu

Hey readers! Quick notes before we jump in.    This is a post I have been wanting to write for some time. The way I understand the word marketing, I think business, sales, entrepreneur, products and brands. For e.g. Coca-Cola, Pepsi, Apple, Tesla. After running an actual business (ANTSAND), studying and applying marketing, I realized marketing is more than what meets the eye.  Who is this pos